AI proof ops analyst for sustainability teams

Prevent claim-proof leakage before buyers ask.

ProofForge is the internal AI proof ops analyst that connects claims to evidence, caveats, owners, source freshness, approvals, and buyer answers across marketing, sustainability, legal, and sales.

The wedge is narrow on purpose: Claim Readiness Scan first, recurring Proof Agent subscription after. Not a consumer badge, not an external validator, not another ESG dashboard.

Open packaging proof room Open cold chain proof room Open owner task export Open packaging buyer proof room

Designed for B2B sustainability packaging, materials, circularity, and climate product companies selling into enterprise buyers.

Claim readinessNot buyer-ready yet
67/100

Methodology, date range, unit definition, and approver still missing.

Risk Queue4 open

Overclaim risk, stale source risk, buyer diligence risk, and approval gap.

Proof outputDraft only

Approved wording is blocked until a human owner signs off.

The leakage problem

1 proof spine

to connect evidence, caveats, owners, approvals, buyer questions, and approved wording in one place.

4 teams aligned

marketing, sustainability, legal, and sales see the same claim status instead of letting proof leak through scattered docs, Slack threads, and old decks.

3 states

ready, needs caveat, or do not ship yet. No ambiguous claim status.

What ProofForge is not

Not a consumer claims badge

Provenance and similar platforms help brands publish trusted product claims into shopper and retailer channels. ProofForge works earlier, inside the company, before claims are deployment-ready.

Not an external validator

UL, SGS, certifiers, and assurance providers can validate or certify specific scopes. ProofForge maps, checks, routes, and prepares evidence for human, counsel, or verifier review.

Not an ESG, LCA, or carbon platform

Those systems generate or store underlying data. ProofForge turns their outputs into claim-level proof rooms, caveats, owner questions, and buyer-safe answer drafts.

How the product works

Claim Readiness Scan

The entry product finds the claims already living in websites, decks, reports, buyer answers, and proof packets. It returns a readiness queue: ready, needs caveat, blocked, owner needed, or source stale.

Proof Agent subscription

The recurring product watches the proof spine over time: source drift, certificate expiry, wording changes, buyer questions, stale decks, approval gaps, and evidence that no longer supports the live claim.

The L10 explanation

1. Your team makes a claim

Example: our packaging replaced 41 million single-use plastic items.

2. The Proof Agent asks what proves it

It maps sources, missing evidence, risk level, freshness, and who must approve the wording.

3. Buyer-ready proof leaves only after review

ProofForge drafts proof cards, FAQs, and evidence rooms, but humans approve final use.

For the founder who needs proof capacity before hiring a proof team

If enterprise buyers ask for substantiation, the bottleneck is not prettier copy. It is proof ops capacity: who finds the evidence, checks the caveats, keeps it current, and tells sales what can safely be said.

Headcount triggers

  • Enterprise procurement asks for proof behind sustainability claims.
  • Marketing wants stronger wording than the evidence supports.
  • Certifications, impact reports, and spreadsheets are scattered.
  • The work is too important for ad hoc review, but not yet enough for a full proof/compliance hire.

What the Buyer Proof Desk contains

Claim Graph

Every claim split into subject, metric, evidence burden, source, owner, expiry, and approval state.

Evidence Room

A clean packet of public sources, uploaded files, citations, caveats, and buyer-facing answer drafts.

Risk Queue

Plain English warnings for overstated wording, stale evidence, missing approvals, and buyer diligence gaps.

What happens in the first proof cycle

1. Intake the claims buyers already question.Start with the claims your sales deck, website, impact page, or procurement packet already uses.
2. Build the evidence map.Attach sources, freshness dates, caveats, missing methodology, buyer questions, and internal owners.
3. Route risky wording before it becomes external copy.The Risk Queue flags overstated, stale, unsupported, and approval-missing language.
4. Ship draft proof assets only after approval.Proof Cards, FAQs, and Evidence Rooms stay internal until a human owner approves them.

Two Example Buyer Proof Desks are now live.

Packaging route
3 fictional packaging claims with readiness and risk
Cold chain route
Energy, refrigerant risk, and waste reduction claims
Owner task export
Draft answers become internal owner asks and evidence actions

Open packaging demo Open cold chain demo Open owner task export Open packaging buyer proof room

Important boundary

ProofForge is not a law firm, ESG assurance provider, certification body, consumer trust badge, product claims database, LCA platform, or compliance authority. It helps teams organize evidence, identify risk, draft safer proof assets, monitor source drift, and route claims through human approval before external use.